I received an email this morning… from Jay Cross’ Internet Time Group … and right there, in the first line was…
"Dear Anne
I am removing your name from my mailing list….."
Gulp… what had I done wrong??
NOTHING!
Because you need to read on….
"In fact, I am destroying the entire list.
Newsletters cause more annoyance than good, so I shutting this one down. Shotgun email marketing doesn’t fit the way I want to do business. "
Brilliant!
Jay has liberated me from his email newsletter! (and 3,776 other people!)
Now this email has had the most positive effect on my day – it’s made me realise how many email newsletters I receive and how annoying they are….
Well – actually, email is really annoying – but that’s another story!
Most of the email newsletters I receive I have also subscribed to by RSS feed into my Netvibes account. So effectively I’m clogging up my Inbox with extra reading…
I’ve also been encouraging the MentorNet particpants – women in small business – to use blogs with RSS as their newsletters, rather than email newsletters. But they’ve been very hesitant and skeptical – I just can’t wait to show them this!
As far as I know – Jay is one of the first to officially pronounce this action!
Come on everyone – let’s see some more of this!
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Digital Dialogues 
Now I have an excellent reason NOT to start an e-mail newsletter. Cross that off my to-do list 😉